One of the most common things I hear from clients is, if I teach people how I do this, in a course, template, guide, or videos, won’t they just do it themselves instead of hiring me? I get it but here’s the thing, no. Teaching what you do doesn’t compete with your business. It builds […]

I was scrolling the other day and came across a Reel suggesting you could skip Netflix, go to your favorite AI tool, create a digital product tonight, OR you could just borrow this creators and change the name. I have some thoughts. While I went off about it on Katy Calls BS, I broke down […]

On this week’s episode of Katy Calls BS, I launched something I’m calling the AI Resistant Pledge. It’s pretty straightforward. No BS. Imagine that. The AI Resistant Business Pledge I’ll let AI touch my drafts, not my judgement. I’ll use it to go faster, not to think for me. My voice, my face, and my […]

I am not an AI expert and I’m figuring out this rapidly changing landscape as a business owner just like you. What I do have is a 15+ year career of watching people put in the real thinking or skip it. First as a teacher, then as an instructional designer. AI doesn’t change that, it […]

As business owners, we all have freebies or lead magnets. Some we created when we started our business as a way to build our email lists, others lead into offers, but if they don’t convert our audience and they are just sort of hanging out, are they helping or hurting our business? This week’s episode […]

Nearly two-thirds of small business owners say they’re now operating in defensive mode which is not surprising to me. They are protecting cash instead of pursuing growth. If your plan for building a second layer of income is “when things calm down,” the data says that moment isn’t coming any time soon. I know, I […]

You already have an audience, a finished course, and real content. Your question isn’t whether cohorts outperform self-paced courses, they do. You have to ask whether your specific audience needs to live accountability or flexibility because they point to two different build directions. I talked about why live delivery and the connection in cohort style […]

A digital product is a single item like a template, planner, guide, mini-course, ebook, membership, etc. A digital product ecosystem is a connected system built from your expertise where each product has a defined job and leads to the next. Why the difference matters: Your digital products can make up your digital product ecosystem as […]

A digital product ecosystem has four layers and they go in a certain order. When you build them in the wrong order, you end up with a random collection of things that don’t sell. Build them in the right order and you get a system that works for you. The four layers of a digital […]