I am not an AI expert and I’m figuring out this rapidly changing landscape as a business owner just like you. What I do have is a 15+ year career of watching people put in the real thinking or skip it. First as a teacher, then as an instructional designer. AI doesn’t change that, it […]

As business owners, we all have freebies or lead magnets. Some we created when we started our business as a way to build our email lists, others lead into offers, but if they don’t convert our audience and they are just sort of hanging out, are they helping or hurting our business? This week’s episode […]