It’s the question every year about this time. Most business owners decide well in advance or in a panic when they open their inbox and see every business or big box store sending out sales announcements. Now we have early Black Friday, pre-Black Friday, extra sales, is Black Friday even a thing anymore? I don’t […]

I am not an AI expert and I’m figuring out this rapidly changing landscape as a business owner just like you. What I do have is a 15+ year career of watching people put in the real thinking or skip it. First as a teacher, then as an instructional designer. AI doesn’t change that, it […]

As business owners, we all have freebies or lead magnets. Some we created when we started our business as a way to build our email lists, others lead into offers, but if they don’t convert our audience and they are just sort of hanging out, are they helping or hurting our business? This week’s episode […]