You didn't get into business to sell templates on Etsy or chase a passive income fantasy. You got into it because you're good at something, and people pay you for it.
This blog is where we get specific about turning that expertise into digital products that work like courses, guides, microlearning, and the systems that connects them. No side hustle advice. No "just put it in Canva." Real strategy for service providers, coaches, consultants, and agency owners who want their knowledge to do more than live in client calls.
Every post links to an episode of Katy Calls BS, going deeper on the ideas we cover on the show. New posts weekly.
Not sure where your expertise fits as a product yet? Start with the Digital Product Infrastructure Audit.
Build Without The BS
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How do we share our values in a time like now when there are A LOT of hot button issues that might be impacting us personally or be important to our clients? You can’t really ignore it anymore. But many business owners aren’t comfortable sharing their political views online. They want people to know how […]
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It’s the question every year about this time. Most business owners decide well in advance or in a panic when they open their inbox and see every business or big box store sending out sales announcements. Now we have early Black Friday, pre-Black Friday, extra sales, is Black Friday even a thing anymore? I don’t […]
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Nearly two-thirds of small business owners say they’re now operating in defensive mode which is not surprising to me. They are protecting cash instead of pursuing growth. If your plan for building a second layer of income is “when things calm down,” the data says that moment isn’t coming any time soon. I know, I […]
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